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The task of capturing the attention of busy holiday shoppers and standing out from the competition is necessary in order to differentiate yourself from other retailers. The holiday season is the perfect time to use the power of creative visuals including unique store window displays, and other festive retail displays, created with metallic ink printing. It is true that many consumers do their shopping online but in-store sales also accounted for more than 80% of total holiday sales in 2018. In addition, 124-million holiday shoppers visited stores during the 2019 Black Friday weekend. The easing of COVID-19 restrictions means more people will feel safe about visiting retail stores to do their holiday shopping. Take a look below to learn how to enhance your holiday print marketing products through metallic printing, including custom metallic printing, that increases your sales.
Types of Print Products to Enhance with Metallic Ink
You might be curious exactly how you can promote your business and grow your holiday sales with products made with metallic ink printing. Here are some ideas to help you get started:
- Window Displays – Add a holiday touch to the printed displays that are located in your storefront windows
- Direct Mail – Give a bit of holiday sparkle to your direct mail campaign to more easily catch the eye of your audience
- POP Displays – Add custom metallic printing to your in-store POP displays in order to call special attention to areas of the store where you want customers to notice specials, discounts, and spotlighted products
- Banners – Both in-store and outdoor banners can be enhanced with metallic printing that highlights a call to action
Metallic Ink Colors
When you think of metallic inks, silver and gold are usually the first colors that come to mind. While these two colors are ideal for enhancing print products for the holidays, be sure and consider colors like red, green, and blue! These colors are easily enhanced using metallic inks that are located on your normal print products. If you have a design in mind that doesn’t include silver or gold, make sure these other colors are ready to go on displays that increase foot traffic and consumer engagement.
Metallic inks are the perfect way to enhance your holiday print marketing products and your ROI!
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