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After taking the time to design an eye-catching label for your beverage products, you need to invest both time and money to produce them. You want to make sure they can stand up to damp environments instead of peeling off the container. Keep in mind that some products will encounter moisture in a cooler, face water during the application process or sweat after being refrigerated.
It is true that the majority of product labels don’t mix well with water. However, there are certain measures companies can take to protect their labels from a soggy fate. Let’s look at a variety of factors that help your labels remain attached and look great even if they have been exposed to moisture.
Before we continue, you need to know that there is no such thing as completely waterproof labels. Water and other fluids can have an impact on the most water resistant labels for bottles at some point. In other words, you are not able to guarantee complete protection with your label materials.
Even though complete water resistance is not possible, that doesn’t mean you can’t protect your packaging as much as possible. There are several ways to make both water and oil resistant labels that are effective and some of the factors in this process are listed below.
Best Label Adhesive Types For Wine Bottles
Wet substances such as water and oil can cause issues when you are picking an adhesive for your labels. Even if the label itself is resistant to water, the label adhesive needs to have the ability to withstand anything from regular moisture to total submersion. If you choose the wrong adhesive, you might have a label that is falling off the bottle.
In addition, the presence of water might eliminate certain adhesives choices from your possible selections. For example, environments that are humid and wet can present problems for removable labels, so avoid them if you want an effective waterproof label.
Thankfully, there are moisture-resistant label adhesives that combat this issue. Multiple factors can impact which adhesive works best such as the amount of exposure to wetness, how often this exposure will occur, and which fluids pose the most problems. Once that information is identified, an experienced label printer can help you choose the right adhesive for your product.
Best Label Material Types For Wine Bottles
Even though there is a wide range of label materials available to you, the majority of them are either paper or film. Both choices offer various benefits, but one material normally works better against fluids than the other option.
Paper is an ideal choice for companies that want a versatile and cost-effective material. However, paper will usually disintegrate in water. There are some paper options that have a higher wet strength for slower water penetration. But, there is no completely waterproof bottle label paper as even the most resistant paper substrates become fully saturated as time passes.
Film stocks are the best choice if you need water resistance. Film stocks will not absorb water which makes them as waterproof as possible for a bottle label. Here are some of the different film materials, from shrink sleeves, to roll labels, that are effective for products dealing with moisture:
- Polypropylenes (BOPP) – A rigid film with high tear resistance which makes it a good fit for beverages and other products that will encounter moisture on a regular basis.
- Polyester (PET) – This film provides maximum durability for products used outdoors.
- Polyolefin – A flexible and soft and film ideal for squeeze applications including bottles that will end up in wet environments
No matter the choice you make, film is better at resisting water than paper. The use of a film label is a good start for bottles that will encounter moisture before, during, or after the label application process.
These tips and recommendations should help you when deciding on your next product label and deciding whether or not you want to make it water resistant.
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