Best Materials for Custom Banner Printing

It is sometimes easy to forget how important custom banner printing of large-format banners is when it comes to successful promotional and branding efforts. Custom printed banners are seen in every city, and they are located on the sides of buildings, in parks, outside museums, at concerts and sporting events, and even at trade shows and farmers markets. It is not an exaggeration to say banners are such a common form of advertising that it is often overlooked how useful they are in promoting events, products, and services.

Hopefully, you have enjoyed the desired ROI (return on investment) from using banners with your marketing budget. Many businesses have shared stories in the past of how custom banners at events have increased their sales and overall visibility. Here are some insights about what you should look for when shopping for a high-quality, custom vinyl banner.

Mesh Vinyl Banners

Vinyl banners are a popular choice because they are weather-proof and withstand the harsh elements. They are resistant to damage caused by water or the sun which makes them the ideal choice for quality outdoor advertising. In general, their durability means they can last for years which helps to decrease marketing costs for your business. Mesh vinyl is both waterproof and fade resistant and this material has tiny holes that allow air to pass through (to make the material more breathable). Since air passes through the holes, it prevents the banner from flapping in the wind which is ideal for hanging a fence banner.

Mesh vinyl banners are a great long-term custom banner printing investment. While this material is more expensive than standard vinyl, it is a good investment as these banners can be reused and displayed for years to come.

Adhesive Vinyl Banners

Adhesive vinyl banners are an ideal alternative to free-standing banners. They are a good choice if you are looking to hang a banner on a wall, window, or smooth surface. Much like standard vinyl banners, adhesive vinyl banners are waterproof, wrinkle and fade resistant, and durable. Plus, adhesive vinyl banner materials are both washable and reusable! Since they stick to a surface, you don’t have to worry about the banner flapping loudly or blowing over thanks to the wind. All you have to do is apply your banner to an existing structure for easy installation.  They can be produced at a faster rate which allows you to begin promoting your business or event as early as you desire.

Polyester Fabric Banners

The main difference in the appearance between fabric and vinyl is the surface texture and translucency. Fabric banners have high-quality color and photo quality prints that make them a perfect option for indoor professional advertising. While polyester banners are scratch-resistant,  the material is a fabric that isn’t suitable for most outdoor environments and events that last more than a few hours. Fabric banners are easy to travel with because they can be folded without any damages (unlike vinyl banners that can crease and crack as time passes). A fabric banner can be folded and (typically) placed in the accompanying frame or stand.

Canvas Banners

Canvas banners are ideal for indoor events as they are not made to withstand harsh weather. They are made with a white woven polyester fabric that has a non-reflective finish and a matte look. Dye sublimation printing makes the banners visually appealing in environments with plenty of lighting. Since canvas banners are not reflective, they will require either natural or artificial lighting. These banners can be photographed without the fear of glare in the photos. The ink on the banners is permanently bonded to the polyester so they have a more natural aesthetic. Canvas banners are light-weight and portable so they can be folded to take up less space which means they are easier to transport.

Call our experienced design team today to discuss which banner materials are the best choice for your promotional needs.

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