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The average person will spend a cumulative five years of life waiting for one activity or another. Whether anxiously awaiting some exciting test results, or, in our case, in your local healthcare provider’s office, waiting is rarely enjoyable. However, this natural opportunity to connect is too good to miss. You can use medical pamphlets to discuss your facilities, new offers or opportunities, and other relevant information. To do this, though, you first need to capture their attention.
4 Things To Highlight in Waiting Room Brochures
Consider these areas of focus as you plan the next patron-centered print product for your waiting room.
- Advantages of physician-owned practices
Physicians with stakeholder values in their practices have more flexibility and pull in scheduling procedures, assembling teams of trained and skilled staff, ensuring that equipment and supplies being used are best suited to their techniques, and designing facilities tailored to their specialties. All these advantages are not just good for physicians, but patients too, as they get to enjoy the benefits offered by these practices. Using printed products to highlight these features is a great way to communicate new changes to waiting patients.
- Facility quality and accolades
Award-winning facilities, noted case studies, or recent physical publications are good additional print products to keep in waiting rooms or common spaces. In addition to further highlighting your physicians, location, and more, they help differentiate you from other practices.
- Awareness of legislative issues
Current political climates are highly-charged: Hot health topics are debated around the country and new laws are passed every legislative session, many involving changes to the healthcare industry. Medical brochures, updates, and even opinions or reassurances for clients provide great—and educational—waiting room materials.
- Hygiene & local disease information
Medical brochures can remind patrons of hygiene best practices and outbreak prevention tips. Especially with flu season right around the corner, this relevant information is ideal to have available.
Need medical brochures for your waiting room? Reach out to us today, your trusted print provider.
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