How To Make Your Wine Printing Stand Out with the Best Label Stock

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How To Make Your Wine Printing Stand Out with the Best Label Stock

Wine lovers “drink” with their eyes first: wine bottles with eye-catching labels are noticed by up to 77% more consumers, and considered up to 2.5x longer than others. Clearly, wine labels can make or break your sale, and standing out from the competition can help ensure that consumers reach for your bottle on the shelf. 

Wine printing and custom wine labels are two primary components that greatly influence your bottles’ appearance. Paper types, logo design, and wine label finishes can help elevate your bottle and make it more desirable. Read on to learn how paper or label stock, wine label finishes, and other label elements can help boost your sales.

Estate, Specialty, and Ever-Opaque Wine Labels

Labels for wine printing are generally printed on one of three stocks; estate, ever-opaque, or specialty stock. Here are some differences between the custom wine label stocks and when it can be more profitable to use one over the other.


Estate is the most common wine printing stock.  Labels with this stock are versatile, making them a go-to paper label for many of the winery estates. Their natural look and feel are unique while being cost effective, but not as durable or water resistant as others with a longer lifespan so they’re usually used on less expensive vintages.


This higher-quality wine printing stock conveys the “classic” look and feel while weaving in a layer of BOPP film into the paper, making them water-resistant. Slightly more expensive than traditional paper labels, ever-opaque labels are ideal for white or dessert wine that is typically chilled, exposing it to melting ice and condensation that would run estate labels.


Specialty labels are most often used by brands that want to escape traditional labels and stand out. Made of paper or film with velvet or felt materials, specialty labels also use shrink sleeves, holographic or glitter films, and glossy matte or satin finishes. Each material adds a unique look or feel that helps elevate that bottle above the rest.

Wine Label Stock Considerations

As you consider the wine printing materials for your custom labels, keep your desired aesthetic and embellishments in mind. Below are some ways to add a unique touch to your next wine label.

  • Shine and Foil can communicate a high-class and luxurious touch
  • Embossing adds a unique textural element that invokes another of the five senses
  • Spot Varnish removes the paper “feel” of your label and creates a smooth grab
  • Die cuts, a specialized cut-out that can produce unique geometric shapes, die cutting is still not widely utilized in wine printing so it’s a great way to stand out
  • Film Facestocks is more expensive, but by far the most luxurious wine label material that all but guarantees a luxury feel

No matter the look or feel your wine needs, contact us today to learn how Baldwin Press can take your wine printing needs to the next level.

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Phone: (707) 927-1315