How Variable Data Printing Gets Your Direct Mail NoticedJuly 29, 2022
Benefits of Custom Catalog PrintingAugust 31, 2022
Many people feel that print marketing is out of step with the current digital marketing age. This is not true as marketing methods such as direct mail marketing are actually proving to be more popular than ever before. In today’s ever-growing digital world, print marketing has been shown to make the biggest impact on your target audience. While digital marketing techniques seem to be quite prevalent for winery marketing, print marketing works to catch and keep the attention of your customers. Let’s take a look at three of the top wine printing materials that will help you increase your wine sales in the near future.
Top 3 Performing Print Marketing Materials Wineries Utilize
Direct mail is a popular print marketing method for a number of reasons that benefit wineries. Direct mail has been proven to provide a high ROI. In fact, the public likes having a printed mail piece to save for future reference and this is especially true if the direct mail piece contains special offers that can be redeemed. If you want to increase sales and create more awareness for your brand, direct mail marketing is an ideal choice.
Banners are ideal for multiple locations that need wine printing marketing materials. Banners can be placed both indoors and outdoors so they can be outside supermarkets, inside stores, or even featured at your own winery. They can spotlight information on them such as announcing a special event, introducing a new product or promoting a grand opening.
A shelftalker calls attention to your wine on the shelf of a grocery store or in a prominent area of a wine/liquor store. Shelftalkers grow sales because they provide additional information about the wine that might not easily fit on the label. They can tell customers about a new product as well as discounts, promotions, sales, and other features that make the product stand out from other wines.
4 Pro Design Tips for Your Print Marketing
Now that you have a better idea about the type of print winery marketing materials you want to use, the next step is to design the marketing materials. How can you make your products stand out from the competition? Here are some tips to help you elevate your printed materials:
- Include a QR code that leads people to your website, invites them to sign-up for emails, and engages with them to share more information
- Avoid borders on the design for a clean layout that is easy to read
- Keep the color of the paper in mind to make sure the text/copy is legible and clear
- Partner with your printer to make sure your design is the best it can be
- Use the power of these printed materials and watch your wine sales grow!
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