John Baldwin

The average person will spend a cumulative five years of life waiting for one activity or another. Whether anxiously awaiting some exciting test results, or, in […]

Significant HIPAA violation cases were settled in 2020, resulting in millions of dollars in settlements – more than any other year since the Health Insurance Portability […]

Award-winning wine is an easy sell, but what if we told you that one simple change could increase your sales by up to nearly 500%? Research […]

There are over 100 distinct styles of beer and countless brands and beer labels crafting brews in those categories. As a result, consumers’ options are limitless. […]

When you feel valued and seen in a conversation, are you more likely to respond respectfully and offer help or advice to the person you’re interacting […]

Your wine label design can make or break a sale. So what exactly are consumers looking for when it comes to buying wine?  Well it turns […]

When visiting a new city and staying at a hotel, where do you turn for information? Hotel brochures provide invaluable resources for most tourists or travelers, […]

Wine marketing is tough. Suppliers, liquor stores, and wholesalers struggle with a common question: how to get customers to purchase your wine instead of reaching for […]

You likely already know that HIPAA compliance is important and that violating a patient’s right to privacy can have serious consequences (this relates to printing as […]